Creative strategist and art director who blends bold ideas with data-backed execution.
Drone Legends is a comprehensive K–12 STEM education program that integrates drones, coding, and real-world problem-solving to engage students across all grade levels. Through enhanced ad creatives, optimized landing pages, and AI integrations, we increased Drone Legends' lead conversion rate from 7.34% to 27.27% and boosted their CTR to 7.69%. These improvements, driven by data-driven strategies and continuous optimization, made their digital marketing campaigns more cost-effective and scalable in the education sector.
Client
Drone Legends
Scope
+ Creative Strategy
+ Brand Development
+ Paid Media Marketing
Doomlings is a fun, strategic, fast-paced card game where you and your friends compete as Doomlings species for dominance on a distant planet. Social media marketing expanded their audience while boosted engagement, and drove both brand loyalty and sales. The success of Doomlings’ email marketing is reflected in strong metrics, such as a 33.7% open rate, and measurable site activity from email recipients, which are vital for sustained growth and community building.
Client
Doomlings
Scope
+ Creative Direction
+ Email Marketing
+ Social Media Marketing
IDEXX Laboratories, Inc. is a global leader in diagnostic and testing solutions for the veterinary, agricultural, and water testing industries. We worked with them to better align with market trends, improve how customers see them, and help them stand out even more in a competitive industry.
Client
Idexx Laboratories, Inc.
Scope
+ Branding
+ Creative Strategy
+ Digital Marketing
The Infrastructure Advancement Institute (IAI) is all about promoting and driving forward infrastructure development and innovation. We teamed up with IAI to put their mission at the heart of their brand, highlighting the amazing impact they’re making on the future of infrastructure—whether it's through sustainability, resilience, or the latest tech advancements.
Client
Infrastructure Advancement Institute
Scope
+ Branding
+ Creative Strategy
LivePerson helps companies deliver a smooth voice communication experience with AI-powered chatbots and live agents. By creating a seamless branding experience for them, we were able to enhance their customer experience, boost marketing ROI, and set them up for long-term growth.
Client
LivePerson
Scope
+ Branding Strategy
+ Marketing Materials
My first love is hand drawn art. Stepping away from Adobe and Figma allows me to stay connected to my natural artist instincts.
Client
Various
Medium
+ Acrylic Paint
+ Pen and Ink
+ Digital Illustration
Leah Kues
Creative strategist and art director with 6+ years of experience leading performance-driven design for brands. I specialize in conversion-focused creative rooted in data, storytelling, and brand impact. I bring both big-picture strategy and detail-oriented execution to every project. I’m passionate about mentoring
creatives and building standout work that not only looks good, but delivers measurable results. When I'm not creating for my clients, you will find me playing games with my family, adventuring outdoors, painting in my studio, or traveling the world.
Experience
Creative Strategist
Disruptive Advertising - November 2023-Present
Senior Graphic Designer
Disruptive Advertising - August 2022-November 2023
Project Coordinator
Hobby Lobby - August 2021-January 2022
Brand Strategist & Graphic Designer
Wild Bison Studio - July 2012-Present